Strategic & Tactical Marketing
- Drive Organic Top-Line Growth beyond Industry Growth Rates
- Develop Strategic Initiatives, Innovative Marketing Plans, and Brand Building Programs to Generate Incremental Revenue and Profit
- New customer acquisition
- Customer retention
- Competitive conversions
- Target growth segments
- Strategically Plan and Implement Corporate Partnerships and Strategic Alliances
- Commercialization of New Products
- Find unresolved problems
- Understand buyer personas
- Build a competitive advantage
- Product Roadmaps
- Business Plans
- Launch Plans
- Growth Plans
- Set-up Domestic and International Distribution Channels
- Enter New International Markets
- Pricing and Cost Management
- Product Life Cycle Planning and Management
- Develop and sustain competitive advantage
- Product portfolio management
- Product Roadmaps for growth
- Marketing Communication (Advertising, Promotion, PR)
- Articulate powerful ideas: product and solution messaging
- Build sales funnels: lead generation
- Market Analysis
- Win/loss analysis
- Competitive landscape
- Technology assessments